“AD AETERNUM”
They are “ad aeternum” for their reliability, durability and versatility, but it’s the steps taken by those who have opened paths never before taken, that immortalized them.
Cultural renewal, explosion of ideas and non-conformity amongst the younger generations were the molds that made Dr. Martens a symbol of counterculture.
They were mainly worn by the working class because of their comfort, and by others out of solidarity with the conditions of this class.
A person who helped to give visibility to this social issue was Anthony Benn, who belonged to the British Labor Party, and who once proudly wore a pair of Dr. Martens.
“PETER TOWNSHEND AND SOCIOCULTURAL MOVEMENTS”
“It don't matter where you're from
What matters is your uniform
Wear your braces round your seat
Doctor Marten's on your feet… “
This excerpt is from the song “Uniforms” by Peter Townshend, lead singer of the British rock band “The Who”.
This rock icon shared with Dr. Martens the daring, courage and “free spirit” that flooded the 60s/70s.
DIt is said that Peter started the tradition of breaking guitars on stage, in his concerts… but what is certain, is that in his performances, there was no lack of the most iconic boots ever!
British youth in their search for ways of self-expression, authenticity and uniqueness, split into various groups, such as scooterboys, emos and skinheads. The latter differs from the current meaning and has its origins in the fusion of mods and rude boys, two social movements of the time.
In all of these groups, music played a fundamental role, not only for the lyrics but also for the characterization through clothing and footwear. The stars of psychobilly, grunge, punk rock and other forms of rock have undoubtedly driven Dr. Martens rise.
DR. MARTENS x VIC ALBERTINE
Viviane Albertine is a singer, songwriter and played guitar in the punk rock band “The Slits”.
In 1975, she wore for the first time in history, a pair of Doc Martens with a miniskirt. The idea was to maintain femininity, without losing the irreverence and feeling of power that you have when you step into a pair of these “bouncing sole boots”.
In the 70s, it was shocking to dress like Viviane, but the audacity of combining DMs with miniskirts, dresses and even ballerina tutus, opened space for the female audience to consider other options and gain power.
Irreverence is not a secret.
